IndiGo has been the premier promotions company for LGBTQIA+ books since 2015. We are the marketing company of choice for NineStar Press, Changeling Press, the Totally Entwined Group and some of the most popular, best selling authors in the genre. Our experience, attention to detail and commitment to providing the best service possible ensures that you’re our number one priority. We believe in quality over quantity and work hard to make sure that we’re focused on targeted marketing to get your book on the right sites in front of the right audience.
We organize events for both pre-release and post-release books. Services are available a la carte or for additional savings can be purchased as a bundled package. We organize everything from start to finish in an effort to make your job as simple and stress free as possible.
IndiGo offers the following basic services, but custom packages and specialty marketing is available upon request.
We love thinking outside the box so please contact us if you have a crazy idea you’d like to run by us.
Cover Reveal $50.00
- Included in our weekly sign-up newsletter sent to over 350 bloggers
- Unlimited number of participants
- Author selects the date
- Cover must not have been previously revealed anywhere online
- Can be done on short notice (2 weeks) but 3 – 4 weeks is optimal
- Reveal will be on multiple blogger and social media sites
- Custom graphic created
Release Day Blitz $100.00
A Book Blitz includes the following:
- Included on my weekly sign-up form sent to over 350 bloggers and reviewers
- Unlimited number of participants
- Blitzes are scheduled over 7 consecutive days for maximum participation
- Create three custom graphics (1 banner, 1 teaser teaser, 1 Instagram graphic)
- Prepare blitz packet:
- Book Cover
- Blurb
- Buy Links
- Excerpt
- Author Bio
- Custom Graphics
- Rafflecopter Code
- Copy & Paste Instagram Post
- Giveaway (optional): Giveaways are optional but they do increase participation from readers
- Giveaway promotions are administered via Rafflecopter
- Rafflecopter event will last for a period of five days
- The purchase and distribution of the giveaway prizes are the author’s responsibility
- IndiGo will create and manage the Rafflecopter event
- We will draw the individual winners and provide their information to the author. It is the author’s responsibility to notify the winners via email
- Blitz Promo:
- IndiGo Website, Twitter, Instagram & Facebook
- Participating blogs Twitter, Instagram & Facebook pages (where applicable)
- Rafflecopter includes a Tweet option with a purchase link
NOTE: If you would like to offer review copies, we’ll be happy to include that in our correspondence to bloggers at no additional cost. We can not guarantee acceptance or that you will receive positive reviews.
Blog Tours $150.00 – $200.00
1 Week (5 – 7 blogs)……….$150.00
2 Weeks (10 – 14 blogs)……..$200.00
Blog Tours include the following:
- Tour Set-Up:
- Send out tour invitations
- Coordinate tour schedule
- Prepare Tour Packet: Author bio, social media links, book blurb, buy links, blog post, excerpts, graphics, review guidelines & tour schedule
- Distribute review copies to tour hosts
- Create up to four custom graphics
- Prepare blitz packet:
- Book Cover
- Blurb
- Buy Links
- Your choice of one of the following:
- Excerpt, teaser, playlist, book trailer, fun facts, interview, guest posts, social media links.
- Author Bio
- Custom Graphics
- Rafflecopter Code
- Tour Promo:
- IndiGo Website, Twitter, Instagram & Facebook
- Participating blogs Twitter, Instagram & Facebook pages (where applicable)
- Rafflecopter includes a Tweet option with a purchase link
- Giveaway (optional): Giveaways are optional but they do increase participation from readers
- Giveaway promotions are administered via Rafflecopter
- Rafflecopter event will last for a period of five days
- The purchase and distribution of the giveaway prizes are the author’s responsibility
- IndiGo will create and manage the Rafflecopter event
- We will draw the individual winners and provide their information to the author. It is the author’s responsibility to notify the winners via email
NOTE: If you would like to offer review copies, we’ll be happy to include that in our correspondence to bloggers at no additional cost. We can not guarantee acceptance or that you will receive positive reviews.
Sell Sheets
A sell sheet is a concise, one-page document customized to your book cover. Similar to a flier, it provides all the details about your book on one piece of paper. Use it to promote your book to retailers, leave at libraries or hand out at signing events. Examples provided upon request.
Price per book…..$75
Facebook Groups Blitz
Having a hard time keeping track of which groups you belong to, what their rules are and which ones you’ve already posted in? I’ll create a schedule and post your promo in the most popular, genre appropriate groups. Supply your own graphics or let me create them for you for an additional fee.
Price per book…..$75
Packages
Cover Reveal & New Release Blitz – $150
New Release Blitz & Facebook Groups Blitz – $150
New Release Blitz & 5-Day Blog Tour – $200
New Release Blitz, 5-Day Blog Tour & Facebook Groups Blitz – $225
Cover Reveal, New Release Blitz & 5-Day Blog Tour -$225
IMPORTANT NOTES
- While we’ll make every effort to get as many bloggers signed up for your event as possible, we do not make any guarantees as to the number of participants.
- Events should be scheduled as far in advance as possible. Bloggers book far in advance so the more notice we have, the better chance at getting more bloggers signing up for your event.
- Invoices must be paid in full prior to the event.
- Authors who participate in their events by liking, commenting, and sharing posts have a greater success rate.
To sign up for a service or request more information, please complete this form and we’ll get right back to you.
